Timing for Book Sales Success

Timing for Book Sales SuccessTiming for Book Sales SuccessHow do you market your book in a way that its timed for sales success? Timing is everything - and no less in book marketing and book werbung than in any other endeavor. There are many factors that affect book promotion timing - from launch date to bookseller seasonal promotions and special events (like Small Business Saturday for Booksellers binnensee November Book Promotions, below). Heres what you need to know about timing your book promotion. How to Market Your Book - Timing Your Book Promotion Promote Your Book Pre-Publication Ideally, authors should begin a year or more before their books get published to start building their social media followings, their affinity group networks, and on- and off-line social awareness of their upcoming publication. (Learn more about the pre-publication book marketing steps to take, here.)Promote Your Book at Launch The launch window is likely your books best shot at marketing an d reklame exposure for a number of reasons. If its keyed to a specific season or event (see Super Bowl, below), then your publisher will likely launch your book into the marketplace timed in advance of that event. Promote Your Book Often - Of course, you dont want to stop there.When youremarketing or publicizing a book - whether your own or someone elses - youll be looking for marketing opportunities throughout the life of your book. Here are some additional book marketing timing tips. Market Your Book to Your Super Bowl That is, create your books buzz around the most natural, best timeframe - the event or season when your potential readers attention is riveted on your subject matter. For example If youve written a cookie decorating book like I have, the best time to promote it would be from late-September to through December - prime holiday cookie-baking season.If youve written a book about how to find a job in book publishing, the season to promote would likely be around g raduationwhen tens of thousands of English majors are looking for jobs.If youve written a novel about pirates, the Talk Like A Pirate Day (see below) might be the date that you gear your promotions toward - read more about hooking your book to an existing event. If youre lucky enough to backlist, there may be anopportunity to re-promote your book on an annual basis,hooking it to an annual eventor the season when booksellers are focusing on it. Market Your Book When the Media and Booksellers Are Focusing on the Topic Following are some areas of and timeframes for typical, annual book promotions. Keep in mind that different booksellers have slightly different calendars, and the lead time for media varies greatly. And musiknote that in-store promotions arent limited to bricks-and-mortar booksellers. Online retailers also promote titles seasonally. January Book Promotions New Year, New You Including diet books, exercise manuals, self-improvement of all types to key with any New Years Resolutions, and clutter-clearing. February Book Promotions Valentines Day Books promoted around Valentines Day include sex how-to books (like the Kama Sutra), erotica, dating advice... and books about chocolate March Book Promotions St. Patricks Day Since the Irish monks saved civilization by protecting the volumes of the day, the St. Pats people have been a book-loving crowd. Books on Irish history, Irish cookbook, etc., are generally in promotion. Spring / April Book Promotions GardeningSpeaking of all things green, gardening how-to and picture books bloom on bookseller tables at this time of year. WeddingsBridal-related books - While weddings obviously happen all year long, bridal is generally promoted in the early spring, coinciding with the bridal industrys own promotional efforts at that time. These include wedding planners, wedding etiquette books, books with wedding inspirations. And while a young womans fancy turns to matrimony and a young mans fancy turn s to... BaseballBaseball books May Book Promotions Mothers Day Womens fiction note Fifty Shades of Grey, which experienced a somewhat surprising Mothers Day bump its first year on the market. Surprising because it seems to indicate that people were buying erotic books for their Moms. June Book Promotions Fathers DayGrilling books Timed for the beginning of the summer grilling months, bookstores merchandise grilling books at Fathers Day. Golf and other sports books Golf books of all types generally sell well versus other sports books. GraduationTraditionally dictionaries were a graduation gift, but that market has diminished with the internet. Books that tip to the rite of passage of graduation, such as Dr. SeusssOh, the Places Youll Go or Anna QuindlensA Short Guide to a Happy Life, adapted from a college commencement address she gave. Books about jobs and careers are understandably popular. AudiobooksJune is officially Audiobook Month, when the Audie Awards take place. A udiobook versions can take aride on the promotional tails of the nominees and winners. July Book Promotions Summer ReadingThe beach reading season highlights lighter adult fiction, generally fast, fun reads. Also popular isYoung Adult and childrens books, which are driven by school summer reading lists. Travel guides and maps - again, a changing market with the preponderance of zugnglich travel information and GPS systems, but people still do look for guides to carry. August Book Promotions Back-to-School September Book Promotions September marks the start of the fall bookselling season, by far the best time of year for book sales, leading up to the month of December when holiday gift-buying boosts book sales to their annual peak. Traditionally, big books are launched at this time of year, in time to ramp up the book publicity and get those books on everyones holiday gift list. Also popular are how-to and cookbooks for the season - craft books, baking, holidaycooking.Ta lk Like A Pirate Day (September 19) - you know you wanted to ask. September through early November is also the time of manyannual book fairs. These tend to showcase local authors, and if youre crafting a seasonal marketing plan, you might take a look at theBook Publishing Calendarto see when there might be a show in your area, and then readhow to pitch a book fair programmer to score a spot at a show. October Book Promotions HalloweenHalloweens popularity as a retail holiday has gained much in recent years and the growth in thenumber of Halloween titles- especially cookbooks and kids craft books- has reflected that. November Book Promotions Jewish Book MonthTimed a few weeks before Hannukah, local book fairs focus on books of Jewish interest. ThanksgivingTurkey roasting seems to generate hostess insecurity and people are gearing up for their year-end holiday cooking. Books on holiday cooking and baking, especially cookie books, are popular at this time. Indies First / Small Business SaturdayAuthors of all kinds have opportunities to volunteer at their local booksellers while helping to promote their books themselves on Small Business Saturday (the Saturday after Thanksgiving) when many independent bookstores host a IndiesFirst events. According to its founder, Sherman Alexie, What could be better than spending a day hanging out in your favorite hometown indie, hand-selling books you love to people who will love them too and signing a stack of your own? Why not give it a try? Contact your local indie bookseller/s to see how you might participate. December Book Promotions Gift BooksDue to the give-ability of print books, December hardcover and paperbackausgabe sales generally outpace the sale of ebooks. Also due to the gift-giving factor, theres an uptick in sales big, hefty, more expensive books, like major biographies, and color-filled coffee table books, art books, and cookbooks.

What you need to write in your resignation email

What you need to write in your resignation emailWhat you need to write in your resignation emailWhen you are preparing to leave a company, you want to do it gracefully, so the door does not hit you on your way out. A resignation email that informs your company of your immediate departure is part of this gracious goodbye. To do it right, you want to get in the right information, so there is clarity on both sides about how you are definitely leaving. Heres how to right a proper onePut it in writingRecognize that the purpose of a resignation email is more for your company than for you. The company wants your resignation in writing, so they have it on your file. You want it in writing so there is documented proof that you quit, and there is no confusion about the fact that you are quitting for good with no plans to return.If you are leaving with a new job lined up, you can say that you have moved on to another opportunity, but at a minimum, you want your resignation notice to include you r name, the position you are resigning from and the date your resignation becomes effective. Many companies contractually obligate employees to give proper notice of resignation of at least two weeks. Read up on any stipulation your resignation faces before you hit send on that goodbye email.You can follow the template that Business Insider wrote on the bare minimum you need to write if you need to give noticeDear (boss name),Please accept this letter as a notice of my resignation from (your position). Per my employment contract, I am giving two weeks notice. My brde day will be (two weeks from today).Dont elaborate too muchYou can keep the email short and sweet. It does not need to be too long or too specific. You do not need to write a long swan song of all the good and bad times you have had at your company in it. Your specific experiences can come in the talk with your manager that you preferably have before you send out the notice of resignation. If you want to preserve your re lationship with a boss, you do not want your boss to hear about your resignation from human resources.The letter itself is just a formality and should be very short.In fact, lots of people dont even use them at all, Ask a Managers Alison Green advises employees. Theyre really just there to document that you did in fact resign your job.Your employer will keep it on file in case they ever need it for legal reasons - like if you later sue, or if you file for unemployment claiming you were laid off.Helpful additionsYou do not need to get too personal in the letter. Long commendations and criticism can wait for after-hours happy hours and professional one-on-ones.That being said, including some details about your next move helps colleagues stay in the loop about your career. Being straightforward about where you are going helps colleagues know how to reach you in the future. The more transparent you are, the more likely you are to preserve and build on the relationships you already have. Daniel Gulati, coauthor of Passion and Purpose, writes.You can also end the brief email with a note of thanks for being given the opportunity of your job. Even if you are counting down the days until you can quit, expressing a basic statement of gratitude helps maintain your professionalism. No matter how your feelings about work have soured, ending the letter on a positive note of gratitude can help you maintain a cordial relationship with an employer.

Why laughing at work can help you be more productive

Why laughing at work can help you be more productiveWhy laughing at work can help you be more productiveI had some pretty gnarly anxieties when starting my most recent job.Thankfully I lucked into sharing an office with a part-time, stand-up comedian. Every weekday, for about an hour, Im treated to perhaps the most visceral attacks on my character. And its done wonders for my productivity it helps that the barbs are funny of course.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreThe immediate effects of a good laugh session have become even more visible in a professional context. You return to your desk feeling more energized, and a little less self-important.Laughing is a vulnerable affair, but it can be a great way to stay focused in the belly of a stressful work week, science even says so.The link between laughter and productivityLaughter boasts an established positive correlation with stres s reduction. The process actually improves our ability to take in oxygen-rich air, which in turn improves heart health, muscle relaxation, and lung functionality. The long term befits of budgeting your day to accommodate a couple of wise-cracks, have been studied to boost our immune system, due to the release of neuropeptides that occurs when we have positive thoughts.Laughter Wellness refers to the appreciation of laughter as a therapeutic method of managing stress and decreasing risks for chronic illnesses. The Journal of Primary Prevention backed workplace laughter as a strategy for enhancing employee morale, resilience, and personal efficacy beliefs. On a biological level, laughter has been shownto stimulatecatecholamines, which are hormones responsible for the release of endorphins.Unfortunately, outside the world of science, laughter is probably more often linked to poor time management, even though the research seems to imply the contrary. Leila Lewis of Fast Companymakes a g reat point about all the money corporations dump into activities meant to foster employee solidarity.Off-site happy hours, team building actives, andvideo games areall much more expensive than setting aside some time to guffaw.The data is pretty undeniable. Workers are better at performing tasks when they are in a good mood.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people